This blog introduces you to my special brand of BIKE. I show you how to find your Best self, access your Inner strength, tune in to your Killer instincts, and use your Expressive voice. It's inspiring, spiritual, quirky, and it's all in your head. It's about ATTITUDE, not exercise, though that might be a side benefit.

Tuesday, July 14, 2009

When one brand equals more than one you

As I go through my branding process, educating myself on what message and image I want to share with the world, I realize my eclectic interests (writing, speaking, mountain biking) can prove to be a challenge.

What's new?

That's what we do here. We talk about life challenges and how to overcome them. Nothing, I realize, is undoable, unshakeable or unfixable. So I'm in the midst of figuring out how to combine all of my career interests (mountain biking as a career only in the way in which it helped create my BIKE philosophy) into one logo, one motto, one identity. And I know it's possible. I'm just not yet sure how to do it effectively.

I'm working and believing in the combo meal. I don't want to be supersized. But I want you to know if you get the writer, you get the speaker--and you get the mountain biker, too. I'm all of those rolled into one person, one personality, one woman.

But sometimes, it makes life confusing. Have you ever felt like this, as if you're being pulled in so many directions, that your skills far outnumber the time you have to use them, to make them worthwhile.

This past year, I must confess, I had to let the speaker part of me go. She had to go sit over there while the writer in me worked on her book over here. I let her out a few times, but now she's got some catching up to do. And the new author needs a rest.

Does that mean it's about balance? I think maybe it is. Each of the three interests I mentioned are interests I continue to enjoy. I don't want to give any of them up. I do want to know how to help them all work together cohesively. So that's what I hope the branding process will create--one person, one image, one logo.

If you're undergoing your own branding process, what challenges are you facing and what are you doing about it?

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