It's been like a first date that I let move in right after he paid the check. Oopsie! My marketing consultants tell me that I need to save my big reveal for much, much later.
So I'll be paring down on what I show you as I move through this rebranding process. I don't want to give up too much information too soon. I'm told it's not supposed to make sense to the "outsider," which is why you'd be confused by the phrasing at this point. The information and statements that occur in the early phases of branding are more like the discovery phase in a trial. You don't yet know the extent of what all this information means. You're still digging and gleaning and uncovering. It's all just a big pile of facts and figures, concepts and ideas. It's not supposed to make sense yet.
I hadn't realized that. In fact, I hadn't realized I'm in step 1 of a 20-step process. Oh my!
But I get it. It's just like when I'm writing a short story, or anything especially personal. I learned early on not to show this writing to anyone else too soon. They're not privy to what I know and want to tell. They'll bring their own stuff in where it doesn't belong. And then I'll get confused. That's exactly what happened in this case.
So, if there's a lesson to learn about the rebranding, or branding, process in general, it's this: don't give up too much information too soon to potential clients. Let the information materialize, gell and take its proper form.
Have you ever been in a situation where you gave up too much too soon? Did it change the way you thought or felt about something, to the detriment of your own personal growth? If so, was it hard for you to reel yourself back in?